

Our Story

Hey! I’m Brenna, the owner and chief-everything-officer behind Billie Jo’s.
This shop was inspired by my grandmother, Grammy—real name Billie Jo—who had an incredible eye for unique finds and a gift for making everyone feel right at home. I spent so many of my childhood days with her, whether at her cozy country house or in her beloved store, The Furniture Barn, which she ran for nearly 40 years.
In her store’s final years, I got to tag along on market trips to Atlanta with her and my mom.
Somewhere between the clothing racks and buzzing showrooms, I realized I wanted to follow in her footsteps, but with my own twist. Clothing, not furniture, was going to be my thing. Growing up in a tiny town with limited shopping options, I constantly struggled to find outfits that helped me stand out and feel confident. That stuck with me—and ultimately shaped what Billie Jo’s is today.


This boutique is about more than just cute clothes. It’s about helping women feel bold, stylish, and completely themselves.
Every piece is handpicked to bring something unique to your closet, stuff you won’t see on everyone else. Whether you're here in West Tennessee or across the country, I hope you feel the same warmth Grammy gave everyone who walked into her shop.
Thanks for being here. I hope you find something you love and wear it like the badass you are.
